AIGA: A to Z
- June through September 2014
- Gallery One at TractorWorks
- 800 Washington Ave N, Suite 111, Mpls, MN 55401
- Free and open to the public, 8 am to 6 pm Monday through Friday
Gallery One at TractorWorks celebrates graphic design with a new show entitled AIGA: A to Z featuring 26 serigraphs, one for each letter of the alphabet, created by 12 respected international graphic designers.
Gallery One at TractorWorks is commemorating graphic design and the centennial of the American Institute of Graphic Arts (AIGA). Since its inception in 1914, AIGA remains the oldest and largest professional membership organization for design.
HISTORY: In 1994, John Evangelista of Ambassador Arts Inc. called Paula Scher of Pentagram in New York City about the possibility of producing an alphabet as a promotional series of posters. Paula contacted Tony McDowell at Champion International Corporation who agreed to join in the promotion by donating paper; the archival quality stock called Pageantry.
Paula and her partner at Pentagram, Woody Pirtle, picked the international graphic designers whose work they admired. To ensure some consistency in the series, they decided it would be best to establish two restrictions: 1) a set size and border, and 2) the use of only two colors, warm red and black. Over the next eighteen months, the posters were created and printed in no particular order. The result is “A to Z.”
The entire alphabet was first exhibited at the 45th International Design Conference in Aspen, Colorado, in June 1995. The series has won several international design awards.